BOG Bitesize: The Complete Business of Grooming Collection
Know what you need to charge. Know why. Know how to actually achieve it.
£69.95
Being busy does not automatically mean your grooming business is profitable.
You can have a full diary, work flat out all week and still discover that once the bills, tax and your own living costs are taken into account, you are effectively working for very little.
BOG Bitesize was created to stop that happening.
This six-part recorded series takes you through the financial side of running a grooming business in straightforward, practical stages. It is not about copying the prices of the groomer down the road. It is about working out what YOUR business needs to earn and then building your pricing and client structure around that figure.
The complete collection includes all six BOG Bitesize sessions, the Centre Stage Groomers Hourly Rate Calculator and the VIP Calculator.
Start with the number that matters
Before deciding what to charge for a groom, you need to know what an hour of your working time actually needs to earn.
The included Hourly Rate Calculator takes into account far more than shampoo, electricity and insurance. It looks at the cost of running your business, the cost of running your life, your working pattern, liabilities and the provision you need to make for the unexpected.
It then gives you a realistic hourly rate to work towards.
Because £40 an hour means absolutely nothing if YOUR business needs £48.
What is included?
Part 1: Your Hourly Rate
Why working to an hourly rate matters and how to calculate the figure your business actually needs.
You will look at the genuine costs of being in business and learn how those costs translate into the amount you need to earn from your working hours.
Includes the Centre Stage Groomers Hourly Rate Calculator.
The HRC requires Microsoft Excel on a PC or Mac.
Part 2: Tax, National Insurance and Liabilities
Turnover is not take-home pay.
This session explains the money that belongs to HMRC rather than you and why putting it aside as you earn it can prevent a very nasty surprise later.
Part 3: A Good Groom Is Never Cheap and a Cheap Groom Is Never Good
Charging properly is much easier when clients can see what they are paying for.
This session looks at perceived value, standards and the difference between simply doing a groom and providing a professional service that justifies its price.
Part 4: Increasing Prices and Grooming Intervals
When should you increase your prices?
How much should you increase them by?
And why does the length of time between appointments have such a big effect on the true cost of a groom?
This session looks at price increases, grooming schedules and why a six-week dog cannot necessarily be priced the same way as a four-week dog.
Part 5: The Dogs You Want to Groom and the Ones You Don’t
Not every dog and not every client is profitable for your business.
This session looks at the type of work you actually want, the work that suits your business and the jobs that may be occupying valuable diary space without earning enough to justify it.
A full diary is only useful if it is full of the right work.
Part 6: Achieving Your Hourly Rate and Retaining Your Clients
Knowing your hourly rate is one thing.
Actually achieving it is another.
This session brings everything together and looks at how pricing, appointment intervals and client retention can work together to help you reach your required hourly rate.
It also includes the Centre Stage VIP Calculator to help you work out recurring grooming plans and subscription-style pricing properly.
This collection is for you if...
You are newly qualified and nobody really taught you the business side of grooming.
You have been grooming for years but have never properly calculated your hourly rate.
Your diary is full but your bank account does not seem to reflect how hard you work.
You are frightened of increasing your prices because you do not know what you should actually be charging.
You want to stop guessing.
Or you simply want to check that the figures you are currently working to still make sense.
What this is NOT
This is not a list telling you that every groomer should charge £X per hour.
There is no universal correct grooming price.
A groomer working from a converted garage in Yorkshire has different costs from somebody employing staff in a commercial salon in Surrey.
Your price needs to be based on YOUR figures.
That is the whole point.
What you receive
Your purchase includes:
- All six recorded BOG Bitesize sessions
- The Centre Stage Groomers Hourly Rate Calculator
- The Centre Stage VIP Calculator
- Supporting downloadable files and instructions
- Unlimited use of the calculators for your own grooming business
You will receive downloadable documents containing the links and instructions for accessing the webinar recordings.
Access to the recordings is provided for a minimum of 30 days, so please download and save the supplied files promptly.
Why £69.95 can be a very small investment
If your hourly rate is wrong by just £5 and you groom for 25 chargeable hours each week, that is £125 every week.
Over 48 working weeks, that is £6,000.
The purpose of BOG Bitesize is not simply to make you put your prices up.
It is to make sure you understand the numbers well enough to know whether they need changing at all.
Stop guessing what you should charge.
Work it out.
Then build a grooming business that actually pays you properly.
BOG Bitesize: The Complete Business of Grooming Collection
Six recorded sessions + Hourly Rate Calculator + VIP Calculator
£69.95
